Website · Content · Social Media · 2025
Chaansh
Building a premium tea gifting brand’s digital presence across website, content, and social media.
- Client
- Chaansh
- Website
- Visit site
- View profile
- What it involved
- Website DesignWeb DevelopmentContent CreationSocial Media ManagementDigital MarketingBrand Communication
The approach
Chaansh needed a digital storefront that matched the premium feel of its tea gifting hampers. They couldn't rely on scattered social media posts or a generic e-commerce template; they needed a unified system to handle everything from first discovery to checkout.
I built out their entire digital infrastructure, starting with a custom website tailored specifically for gifting occasions and their signature tea blends. From there, I took over their content engine, writing captions, editing reels, and designing campaigns that told the story of each individual blend rather than just blasting product photos.
The brand went from having disjointed marketing efforts to a seamless customer journey. People now discover Chaansh through targeted stories on Instagram and land on a storefront built specifically to convert premium gifting traffic.
The outcome
Replaced fragmented social posting with a unified content engine and a dedicated e-commerce storefront, allowing the brand to properly sell premium tea hampers instead of relying on Instagram DMs.
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