Website · Content · Social Media · 2025
Glam Studio × Saroruha
Creating a connected digital presence for fashion and textile brands through websites, content, and social media.
- Client
- Glam Studio & Saroruha
- Website
- Visit site
- View profile
- What it involved
- Website DesignWeb DevelopmentContent CreationSocial Media ManagementDigital MarketingBrand CommunicationFashion MarketingProduct Marketing
The approach
Glam Studio (an ethnic fashion label) and Saroruha (a B2B textile business) needed separate digital identities that still shared a high professional standard. They required tailored web and social pipelines to speak to completely different audiences—retail shoppers for one, and fabric buyers for the other.
I designed distinct websites and ran parallel social media strategies for both entities. For Glam Studio, I built product-heavy collection showcases and fashion creatives to drive retail sales; for Saroruha, I created B2B-focused digital portfolios and communication assets to pitch to business partners.
Both businesses moved off ad-hoc operations into structured digital workflows. They now have dedicated spaces to direct their respective audiences, separating the retail fashion storefront from the B2B textile sourcing hub.
The outcome
Split a dual-brand operation into two distinct, professional digital pipelines, giving the retail fashion arm a consumer storefront while providing the textile business a dedicated B2B portfolio.
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